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This alone should be a good reason to seriously consider leveraging social media networks when considering business expansion in Japan. The numbers speak for themselves: 9 in 10 people in Japan have access to the internet, on average each person owns 2 mobile devices, and the country boasts one of the highest ratios of social media active users on the planet (almost 2 in 3 people!). Even with the world’s fastest aging society (33% of the population being above 65 years old) it remains a thriving market – especially for online services, e-commerce, and social media. With over 126 million citizens, Japan continues to be one of the most populous and richest countries in the world.

Things to consider when managing SNS in Japan.

Japan’s Top Social Media Networks for 2021 TABLE OF CONTENTS We hope you will find our report useful for your brand strategy in Japan. We are creating this annual report based on the foundation of years of experience helping clients navigate the social media intricacies in Japan, following and evaluating SNS trends, and helping foreign enterprises enter and thrive in the Japanese market.

In our sixth report on social media in Japan, we take an in-depth look at how the world of social networking has changed throughout 2020 and which consumer trends and behaviors will dominate in 2021 and beyond. 2020 was a challenging year for many industries, including retail, but while brick and mortar shop sales declined, e-commerce was on the rise – this and many other trends affected the SNS landscape.